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Publishing to social · · 3 min · 9 steps

How to give one network its own caption or media

Open a network's tab in the Munshi composer and change its words or picture there. Every other network keeps the shared version.

Before you start

  • At least two networks connected, so the post has more than one version. The integrations pages say how to connect each one.

  1. Start an image post

    Click New at the top of the sidebar, then pick Image post. A text post and a video post have the same network tabs. A text post has no media to replace.

    The What are we making dialog with the Image post card outlined in red.

  2. Pick the networks

    Click each network the post goes to. Here LinkedIn was already picked and Instagram is added. Each one gets its own tab next to All platforms.

    The network row with LinkedIn and Instagram ticked, and the All platforms, LinkedIn and Instagram tabs below it.

  3. Write the caption once

    Type the caption in the All platforms tab. Every network you picked starts from this text.

    The All platforms tab with the shared caption typed in.

  4. Add the shared picture

    Click Upload images and pick the file. A picture added in All platforms goes to every network.

    The Images row in the All platforms tab holding the shared picture.

  5. Change the words for one network

    Open that network's tab, here LinkedIn, and click Customize for LinkedIn. Munshi copies in the shared text for you to change. Only LinkedIn posts your changes.

    The LinkedIn tab with a longer caption and the line Text customized for LinkedIn beside a Use shared text button.

  6. Give one network its own picture

    Open the Instagram tab, click Replace for Instagram and pick the picture. Instagram posts that one. The other networks keep the shared picture.

    The Instagram tab with its own square picture and the line This media is just for Instagram beside a Use shared media button.

  7. Check the shared version

    Go back to All platforms. The caption is still the one you wrote. A network with its own text shows a dot beside its name on the tab.

    The All platforms tab with the original caption, and a dot beside LinkedIn on its tab.

  8. Schedule it

    Under When, pick Schedule and set the date and time. Then click Schedule post. Munshi first checks each network's version against that network's own rules.

    The When row with Schedule selected and a time set, and the Schedule post button outlined in red.

  9. See each version in the queue

    Munshi takes you to Social. Open Scheduled. The post is listed once per network, each with the text that network will post.

    The Scheduled tab with the LinkedIn row showing the longer caption and the Instagram row showing the shared one.

Where you are now

The post is booked for both networks at the same time. LinkedIn goes out with its own words and Instagram with its own picture. Everything you left alone comes from the shared version.

If something goes wrong

“12 characters over Instagram's 2200 limit.”

Shorten the text in that network's tab. Its own version is longer than the network allows. The count above the box shows how far over it is.

I changed the shared caption, but one network kept the old words

Open that network's tab and click Use shared text. Its text is customized, so it no longer follows the shared caption.

The other networks did not get the new picture

Change the picture in All platforms to change it for every network. Replace for only changes the network whose tab you are in.

Optimize per platform changed every tab

Edit a tab by hand afterwards, or click Use shared text in it to go back. Optimize per platform writes a separate caption for each network you picked, which customizes each tab.

Related guides

Try it on your own brand this week.

Munshi Social, the AI content marketing engine for small teams, plans, writes, publishes, and tracks your blog and socials. The guide above shows the real app, not a mock-up.

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