What is coming, and what is not
Munshi Social, the AI content marketing engine for small teams, is built in public by a small team. This page is the plan as it stands. The changelog records what actually shipped, and the two are kept in step.
Updated with the changelog, weekly
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Building now
In progress this month. Each item moves to the changelog the day it ships.
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Generation that learns from your results
Content pipelines that read what actually performed and let it shape what they propose next, instead of treating every piece as the first one.
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Your own AI agent, working inside your workspace
Hand Claude Code, Cursor or another agent a key and it plans, drafts, schedules and reads results through Munshi, landing in the same calendar and allowance you already see. Built, and running as a staff preview while the edges are worn in.
Next
Committed work. Some items are built and waiting on a platform's approval, which we do not control.
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Publishing directly to LinkedIn
This is built and waiting for LinkedIn to approve our application before it can be switched on.
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Publishing directly to TikTok
This is built, and we are preparing the submission to TikTok's app review. Nothing changes for you until it is approved.
Thinking about
Real requests with no date yet. Ask on the contact page or in Discord, and an item moves up.
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A third seat, and roles
A workspace has two seats and no role hierarchy today. Teams of three have asked for more. We are considering a reviewer role that can approve but not publish.
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More blog platforms
HubSpot, Wix and Shopify blogs come up most often. We add each one when a customer needs it, so tell us on the contact page if that is you.
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An API and an MCP server
This would let your own scripts, or your own AI assistant, read your calendar and queue drafts for approval. It is designed and prototyped, and it ships when enough customers ask.
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A full year of results history
Results today cover the recent past in detail. The plan is to keep a full year per channel, so this September can be read against last September.
Not doing
Things we decided against on purpose, so you can plan around them.
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Publishing without a human approval
Nothing goes out that you have not seen. Autopilot content is how brands end up apologising. No amount of demand will change this one.
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Lifetime deals
Founding members keep their price for life. That is a different promise from a one-off payment for a product that has to keep running servers.
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Billing that hides the cancel button
Cancelling is one click in the billing portal, and a first payment carries a seven day money back guarantee. There is no retention flow and no email to write.
Shipped most recently
These are the newest features from the changelog. They show how fast things actually move, so you can judge the lanes above.
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Published means the network has it
A post is now marked Published only once the network confirms it is up, not the moment it is handed over. Until then it reads Confirming and keeps checking by itself. If the network refuses the post, or stays silent past its usual processing time, the post is marked failed with the reason and its allowance is returned. An article sent to a site that builds its own pages reads Confirming it is live until its address answers.
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Test a connection without posting anything
Every connected social network now has a Test connection button. It asks the network whether Munshi's saved login still works and names the account a post would go out as, without posting anything. If the network has refused the login, Reconnect appears right there. For Sanity, the check also confirms the token can write, so a read-only token is caught before your first publish rather than by it.
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Each network can go out at its own time
A new post can now carry a different time for each network, set from that network's tab in the composer. Every network starts on the shared time, so nothing changes unless you choose it.
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Short films on the guides
Thirty-three of the step-by-step guides in the docs now open with a short film of the task, so you can watch it done once before following along.
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YouTube connects directly, with watch time and retention
YouTube now connects straight to Munshi, and Results shows each channel's watch time, audience retention, traffic sources, devices and audience make-up. Deleting a published YouTube post in Munshi now removes the video from YouTube as well, and each post shows the title you gave it. A channel connected before 22 September needs reconnecting once to show the new figures.
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Deeper analytics for Facebook, Instagram and Threads
Results now has a section for each of Facebook, Instagram and Threads with the account's profile details, its engagement and its ten best posts, built from figures Munshi already collects. Video posts show their cover image, and a Facebook video is counted once rather than twice.
Customer requests set the order
Everything in the Thinking about lane is there because a customer asked. If one of them matters to your business, say so on the contact page or in the Discord. A builder reads every message.