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Munshi Social, the AI content marketing engine for small teams, is built by Dojo Labs LLC, a small, bootstrapped product team. We have no venture round and no growth department, which is exactly why Munshi exists.
We needed marketing to happen while we built the product. Every option was a stack of tools that still needed a person to run it, so we built the person-shaped part.
Why Munshi exists
Small businesses are not missing a tool. They are missing someone who owns the work. A writing app gives you a draft when you open it, and a scheduler posts what you paste in. An analytics dashboard tells you what happened after nobody posted.
Each tool does one task, and the job still lands on whoever has the least busy afternoon. That job is deciding what to publish this week, writing it, sending it to eight networks and a blog, and reading the numbers next month. In a small team that is usually the founder, and it is the first thing to fall over.
So Munshi is built as the operator, not another tab. It writes a strategy from a brief about your business and plans articles around the keywords people actually search.
It drafts each article in steps you can read, and it turns a finished article into a post for every network you have connected. You approve the batch in one sitting. Then it publishes on schedule and captures the results.
The loop is the product. The parts of it you can buy separately were never the hard bit.
Who builds Munshi
Mubashir Rahim Founder of Munshi, Founder and CEO of Dojo Labs LLC
Mubashir is an engineer first. He built multi-agent pipelines, retrieval systems and automation before this. He also runs Dojo Labs' own marketing, which is where Munshi came from. The tools did the tasks, and nobody did the job.
In his words: engineers run on fast feedback loops, and marketing is a slow loop that punishes anyone who stops. Munshi exists so a small team never has to stop.
We use Munshi for our own marketing
This site's content runs through the same engine we sell. The articles in our blog are planned, drafted and published by Munshi, with a person approving every word.
If the engine is not good enough for our own marketing, it is not good enough to charge for. A weak draft also embarrasses us before it reaches a customer. That has changed the product more than any planning document has.
We build it in public
Munshi went live at app.munshi.social on 22 July 2026. Every release since then is written up on the changelog. It says what shipped, what improved, and what was broken and got fixed, in plain sentences rather than commit messages.
The roadmap shows what is being built now, what is committed next, what we are only thinking about, and what we have decided against. Its "building now" column comes from the same file as the changelog, so it cannot claim work the record does not support. Build in public tells the longer story, losses included.
Some finished work is not ours to switch on. Publishing straight to YouTube and blogging into Shopify are both built, and both are waiting on those platforms' own reviews. We say so on the roadmap instead of listing them as features.
What we believe about AI-written content
A model can write. But it cannot decide what your business should be known for. It should also never be the last thing to touch a page with your name on it. So Munshi is built with a human gate in the middle.
Nothing publishes until a person approves it, on the blog and on every network. There is no autopilot mode to turn on.
The rest follows from that. Articles are written from your own brief and keyword map, not a bare prompt. They are written in ten steps you can read, regenerate or edit one at a time.
Each draft carries two scores out of 100, one for search engines and one for AI assistants. Every check behind a score is listed under it. Regenerating or editing costs nothing from your monthly allowance. The honest version of "AI writes it" includes the part where you send it back.
How we price Munshi
The founding ladder is a plain promise. The price climbs as seats fill, and you keep whatever price you joined at, for good. A stop only moves on when it actually fills.
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Free, first 10 members - $15 a month, first 100 members (open now)
- $29 a month, first 500 members
- $39 a month, first 1,000 members
- $49 a month, full price
Every plan starts with a 14 day free trial of the full engine. It is enough for 3 articles and 50 posts, with no card up front. First payments carry a 7 day money back guarantee.
To cancel, open Manage billing in Plan and billing. It opens the Paddle portal, where you cancel, change your card or download invoices. There is no email to write, and nobody calls you back. See pricing for what each plan includes and refunds for the full policy.
What we will not do
- Publishing without you. No unapproved post ever goes out. That gate is the product, not a setting.
- Lifetime deals and dark-pattern billing. There is no retention maze and no cancellation call. A founding member's price never quietly changes.
- Promising outcomes we cannot control. We will not put a ranking, a follower count or a traffic number on this site. Nobody selling software can honestly promise one.
- Growing into everything. We run one product with one team. The changelog is the receipt for what that buys you.
What early users say
We keep reviews on their own site, munshireviews.com. Each one comes from a named early access user and is published with their permission.
Talk to us
For questions, feedback or a use case we have not thought of, contact us. A builder reads every message, and support is answered by the people who write the code.
There is also a public Discord if you would rather ask in the open. A request on the contact page is also how a feature moves up the roadmap.
Munshi Social is operated by Dojo Labs LLC, a Wyoming limited liability company, at 30 N Gould St STE 52615, Sheridan, WY 82801, United States. That is the same entity named on our policy pages and registered with the platforms Munshi connects to.