Features

Every feature in one engine, from keyword to published piece

Schedulers post what you write. Munshi Social, the AI content marketing engine for small teams, writes what it posts, then publishes it and tells you how it did. Here is the machine, stage by stage.

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01 · Plan

A strategy built from your business, not a blank calendar

Company profile once

Describe your business and ideal customer one time. Every keyword, pillar and draft is built from that profile. Change the profile, and the drafts follow it.

Keyword research included

Munshi maps the terms your customers actually search onto content pillars you approve. You need no separate SEO tool and no exported spreadsheets.

A weekly plan, proposed

Each week Munshi proposes what to write and where to post it. You review the plan in one sitting, approve, swap or reject each item, and get back to work.

The strategy map filtered to one focus area, Caring for wool so it lasts a lifetime, with eight planned articles marked written or not started.
The strategy map filtered to one focus area. It has eight articles planned, and two are already written.
02 · Write

Articles and posts that come out ready to publish

SEO articles, written and graded

Long-form articles are drafted against your keywords. They are graded for Google and for AI answer engines before you see them. You get 15 a month on Founding, or 45 across three brands on Studio.

Social shaped per channel

One idea becomes a LinkedIn post, a Threads post and an Instagram caption. Optimize per platform rewrites the caption for each network within its character limit. Every version traces back to the same source.

Your voice, kept

Drafts carry the positioning and facts in your profile, so ten posts by Munshi still sound like one company.

The composer on its LinkedIn tab, with the caption Munshi wrote, a count of 216 out of 3000 characters, and a Use shared text button.
One post, opened on its LinkedIn tab. The shared caption is still there under All platforms.
03 · Publish

Approve once, publish everywhere

Articles land in your CMS

Munshi writes each article into your CMS, formatted for that platform. Ghost, Webflow, and Framer receive it as a draft you publish from your own dashboard. WordPress receives a draft too, but a scheduled article goes live at its set time. Sanity articles go live on schedule.

Eight networks, one calendar

Munshi publishes to Instagram, TikTok, LinkedIn, Facebook, Pinterest, Threads, YouTube, and Bluesky. Every channel sits on one calendar, and you can fill a month ahead in one sitting. X is coming soon.

Locked auto-publishing

Approved items go out on schedule without you touching them. Nothing unapproved ever ships.

The Munshi calendar for September in month view, with a key reading Planned or added by hand, Scheduled to go out, Already out, Reminder.
One month across every channel. The key at the bottom tells planned, scheduled, already out and reminders apart.
04 · Track

Every channel's numbers in one view

One dashboard

See reach, growth and what worked across every connected channel. The numbers are captured daily.

Per-network health

Where a number cannot be read, Results writes the reason in its place: Collecting, Not reported, or Reconnect to read. A missing number is never shown as 0.

Results sit next to the plan

You see what performed while you review the next batch, so you decide what changes. Feeding results into new drafts automatically is still being built.

The All channels at a glance table on Results: Instagram reached 8,184, LinkedIn engagement rate 5.8%, Facebook people reached 516, TikTok views 1,784, Pinterest and YouTube Not reported.
Every network sits in one table, each on the measure it actually reports. Where a network sent nothing, the cell says Not reported instead of 0.
Everything it does

Every capability, and where to read more

Each row is one thing you can do in Munshi today. The right-hand column links to the page or step-by-step guide that shows it in the real app.

Feature What it does Where to read more
Your brief Describe the business and its customer once. Every keyword, article and post is written from it. Fill in your brief
Blog strategy map Focus areas, the keywords under each one, and the articles planned against them, all editable by hand. AI blog writer · Build your strategy
Keyword demand check Asks Google's autocomplete about your keywords and ticks the ones people really type. Costs nothing from your plan. Check demand
Ten-step article writer Each article is written in ten steps you can read, regenerate, edit or run in the background. Write an article
SEO and GEO scores Two scores out of 100, one for search engines and one for AI assistants, with every check listed under it. AI blog writer
Cover images A cover drawn from your brand kit, or your own upload, travels with the article to your CMS. Choose a cover
Publishing to your blog Approved articles are written into WordPress, Ghost, Webflow, Framer, or Sanity, in that platform's own format. Ghost, Webflow, and Framer receive them as drafts you publish yourself. Integrations · How each CMS receives it
One post, every network Write the caption once and Munshi adapts it per platform. Open a network's tab to give it its own text, media or settings. Cross-posting · Optimize per platform
Article into posts Pick an article, pick the channels, and get a draft post for each one ready to finish. Turn an article into posts
The calendar Your blog and every network on one month, week or day view, filtered by channel, with reminders on days you want to act. Read the calendar
Scheduled publishing Scheduled posts go out at their slot on their own, and the entry turns green once the network confirms it. Create and schedule a post · What happens when a post goes out
Results Reach, engagement and growth per network, plus Search Console and Google Analytics numbers once those are connected. Analytics · Results overview
Health flags Where a number cannot be shown, Results writes the reason: Collecting, Not reported, or Reconnect to read. It never shows a false 0. Read the health flags
Community inbox Comments come into Community from Instagram, Facebook, Threads, YouTube, Bluesky and a LinkedIn Page. You can reply from Munshi on Facebook, Instagram, LinkedIn and Threads. YouTube and Bluesky comments come in to read. Reply to comments · Which networks bring comments in
Import past posts Pull in what you published before Munshi, on the networks that allow it, so Results measures those too. Import your past posts
Three brands on one plan Studio puts up to three workspaces on one subscription, sharing a single pool of articles and posts. Run several brands
The weekly sitting Clear what needs your yes, check the blog, fill the social week, answer comments and read the results. How it works · The routine

Connecting each network and each blog is covered on integrations, and how it works walks one full week. Every guide lives in the docs.

Go deeper

Three features, up close

AI blog writer

Articles built on your keywords, graded for Google and AI search, and written into your CMS.

Read →

Cross-posting

One idea shaped for every network and published from one calendar.

Read →

Analytics

Every network on its own measure, Google Search and Analytics numbers, health flags instead of zeros.

Read →
Questions

Questions people ask

What does Munshi actually do in a week?

Munshi proposes what to write and where to post it, writes the articles and posts, and holds them for your approval. You clear that queue in one weekly sitting, which also covers the blog, the social week, comments and results. Approved items then publish on their own at the times you set.

Where can Munshi publish?

Blog articles go to WordPress, Ghost, Webflow, Framer, or Sanity, and social posts go to Instagram, TikTok, LinkedIn, Facebook, Pinterest, Threads, YouTube, and Bluesky. X is coming soon. Munshi writes each article into your CMS, formatted for that platform. Ghost, Webflow, and Framer receive it as a draft you publish from your own dashboard. WordPress receives a draft too, but a scheduled article goes live at its set time. Sanity articles go live on schedule. Each workspace connects one account per network.

Does anything publish without my approval?

No. Articles and posts wait for you. An article is approved on the Blog before it can be published, and a post is approved before it is scheduled. Once you approve and schedule something, it goes out at its slot without you being online.

How much content is included?

The 14-day free trial covers 3 articles and 50 posts, with no card. Founding gives one brand 15 articles and 1,000 posts a month for $15. Studio gives three brands 45 articles and 3,000 posts a month for $29. A daily fair-use cap on generation also applies per workspace and resets at 00:00 UTC.

Do I need a separate SEO tool or scheduler?

Not for what Munshi covers. Keyword research, planning, writing, scoring, publishing and analytics all sit in one place. You still need your own accounts: your CMS (the tool your blog runs on) and your social profiles. For search numbers, you also need Google Search Console or Google Analytics.

Can I edit what Munshi writes?

Yes. You can regenerate any article step, restore its previous version or edit it by hand, and you can edit the finished article before approving it. In the composer, you can rewrite a post. You can also give any network its own caption, media or settings without touching the others.