← Getting started
Getting started · · 3 min · 8 steps

How to build your blog strategy: focus areas, keywords and topics

Open the Strategy tab in Blog and add a focus area. Munshi finds what people search for and turns it into a map of articles. The map saves as you go.

Watch it done in 58 seconds here, or on YouTube. The steps below follow the same order as the video.

Before you start

  • A Brief with your business in it. Munshi uses it to suggest keywords and articles. Fill in your Brief shows how.

  1. Open the Strategy tab

    In Blog, click Strategy. Your whole strategy is one map on this tab.

    The Blog page with the Strategy tab outlined in red.

  2. Read the map

    The map runs left to right: your brief, your focus areas, then the articles planned under each. Each focus area card counts its articles. A mark beside each article shows if it is published, being written, scheduled or planned. The map is wider than the page, so scroll sideways.

    The strategy map with Northloom's brief, three focus areas and the articles under them, outlined.

  3. Add a focus area

    A focus area is a theme you want your blog to be found for. Click + Add a focus area under the cards. Type the theme and press Enter.

    The focus area name Wool blankets as gifts typed into the field under the focus area cards, outlined.

  4. Open it

    Click the new card. It opens on No keywords yet. Two buttons fill it: Generate keywords and Generate articles.

    The Wool blankets as gifts card open, reading No keywords yet above the Generate keywords and Generate articles buttons, outlined.

  5. Generate its keywords

    Click Generate keywords. Munshi finds searches people type about the focus area and adds them as keywords. It confirms with Added 8 keywords to Wool blankets as gifts.

    The focus area card with eight keywords, including wool blanket gift uk and wedding gift blanket, outlined.

  6. Turn the keywords into articles

    Click Generate articles. Munshi plans the articles for the focus area, from first questions to deeper pieces. Each one appears on the map as planned, and Munshi confirms with Generated the article map for Wool blankets as gifts.

    Six planned articles fanning out from the Wool blankets as gifts card, outlined.

  7. Open an article

    Click an article to see where it stands. A new one reads Not started. Click Start writing to open it in the article writer.

    The article How to Choose a Wool Blanket as a Gift open on the map, reading Not started, with the Start writing button, outlined.

  8. Check it saved

    There is no save button. The map saves each change as you make it. The note at the top reads Saved once it has.

    The Saved note in the bar at the top of the map, outlined.

Where you are now

Your new focus area, its keywords and its planned articles are saved in your strategy. Start writing any article from its card or from the Blog overview.

If something goes wrong

“No new keywords generated”

Type your own keywords into the + keyword box, or give the focus area a broader name and try again. This message means Munshi found nothing new to add.

The button reads “Replace the generated articles?”

Click again to replace the articles Munshi generated with a new map. Articles you added yourself stay. The button asks first because the focus area already has articles.

“Save failed”

Click Retry beside the note. The map could not save your last change, but the change stays on screen until it is saved.

Related guides

Try it on your own brand this week.

Munshi Social, the AI content marketing engine for small teams, plans, writes, publishes, and tracks your blog and socials. The guide above shows the real app, not a mock-up.

Start your workspace