| Who writes the content | Munshi does. It drafts articles and posts from the keyword plan you approved, and they are waiting before you open the app. | You do. The AI generates a post from a prompt, rewrites one, suggests hashtags or captions an image, but only when you ask inside the composer. |
| What the price is per | One flat price per plan: $15/mo for one brand, or $29/mo for three brands on Studio. | Per workspace. Planable recommends one workspace per brand or client, so five clients means five workspaces. |
| Users | Two seats per workspace, and the only roles are owner and member. There is no third seat. | Unlimited users on every plan, including clients, so inviting another person never raises the bill. |
| Approval workflow | One weekly batch you clear in one sitting. Nothing unapproved publishes, but it is one batch, not a chain of approvers. | None or Optional on Basic, Required on Pro, and multi-level chains (team, client, legal) on Enterprise. Posts can lock after approval and schedule themselves once approved. |
| Client access | No client login and no client role. Clients see the work through the reports you send them. | Clients join as Client members with approver rights. Team-only drafts and notes on Pro keep work in progress hidden until it is ready for them. |
| Blog articles and newsletters | Written for you and published into WordPress, Ghost, Webflow, Framer, or Sanity. Most platforms take them as drafts you publish from your own dashboard. | Universal content holds blog posts, newsletters and ads for review and approval. Planable's help centre says it cannot schedule them, so you publish elsewhere and mark them as published by hand. |
| Keyword and content strategy | Included: keyword research and a weekly plan you approve before anything is written. | Not offered. Campaigns, labels and a shared calendar organize the ideas your team brings. |
| Post volume | 1,000 posts and 15 articles a month on Founding, written for you. | 60 posts a workspace a month on Basic, 150 on Pro and unlimited on Enterprise. Your team writes them. |
| Accounts per network | One account per network per workspace. Four Facebook Pages for one brand do not fit. | Several pages from the same network can sit in one workspace, up to 4 on Basic, 10 on Pro and 50 on Enterprise. |
| Social networks | 8, with no per-channel fee: Instagram, TikTok, LinkedIn, Facebook, Pinterest, Threads, YouTube, Bluesky. X is coming soon. | 9, including X and Google Business Profile, which Munshi cannot connect. It does not list Bluesky. Basic allows one published post to X every 24 hours. |
| Analytics | Search Console, Google Analytics and every connected network on one Results page, included in the plan, with PDF and Excel reports. | A $14 add-on per workspace a month with a 30-day trial on paid plans. It covers Facebook, Instagram, LinkedIn, YouTube, TikTok and Google Business Profile, with X added in September 2026, plus competitor benchmarks and shareable reports. |
| Inbox and listening | Comments on six networks and replies on four. No direct messages and no social listening. | Social inbox add-on at $9 a workspace a month, with comments and Facebook and Instagram direct messages. Social listening is a $99 add-on per workspace. |
| Previews, grid and mobile | Per-network tabs in the composer, but no Instagram grid preview and no mobile app. The web app works at phone width. | Previews built to look like each network, a grid view from Pro, and iOS and Android apps. |
| API and AI assistants | No public API yet. | An MCP connector on every plan, so an AI assistant can work in Planable, and a public API from Pro. |
| Track record | Munshi launched in 2026. The team is small and the history is short, and we would rather you knew that. | An established product with 326 verified reviews on Capterra and a changelog that ships most weeks. |